Instant Jobs, Real Impact: Stories from SM Group Job Fair at SM North EDSA

 

“Hindi ko po akalain na matatanggap ako ngayon,” shared Felo Garcia, hired on the spot as a Sales Associate. “Salamat po SM dahil makaka-provide na ako sa mga pangangailangan ng anak ko at pamilya ko.”

Another hired-on-the-spot applicant, Joel Azores, emphasized the credibility and impact of the event, saying, “One hundred percent ka po matatanggap sa Mega Job Fair dahil puro legit na company dito.”

With 25 participating employers, more than a thousand job seekers, and 236 or 22% hired on the spot, the annual SM Group Job Fair at SM City North EDSA once again proved to be a powerful platform for connecting Filipinos to real and immediate employment opportunities.

Led by SM Retail, the job fair gathered companies from across the SM Group’s diverse businesses—spanning malls and real estate, retail, food and beverage, logistics, education, and banking. More than just high foot traffic, the event delivered high intent, high engagement, and strong hiring outcomes.

From application to employment—on the same day

One of the strongest highlights of the job fair was the number of applicants hired on the spot (HOTS), showcasing the efficiency and accessibility of SM’s hiring ecosystem. For many job seekers, the experience was nothing short of life-changing. Through on-site interviews and real-time assessments, applicants were able to move quickly from application to employment—removing the long waiting periods often associated with traditional recruitment.

A job fair that works for real people

For many first-time job seekers and breadwinners, the SM Job Fair offered not just jobs—but relief, speed, and hope. 

 

“Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.”

This immediate hiring momentum reflects SM Retail’s consistently strong hiring demand and absorption rates, ensuring that SM Job Fairs translate into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

Meanwhile, financial services firms highlighted the long-term success of hires from SM Job Fairs.

“The candidates we hired from our last job fair here at SM North EDSA have good profiles,” shared Tia Macatlang of BDO Life, “and we see that they are now successful financial advisers.”

Strengthening employment through public-private collaboration

The job fair was held in partnership with key government agencies, including the Department of Labor and Employment (DOLE) and the Public Employment Service Office (PESO)—underscoring the value of public-private collaboration in employment generation.

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

SM Government Service Express: making hiring easier, faster

To further simplify the employment journey, the job fair featured SM Government Service Express, a one-stop hub where applicants could process pre-employment requirements in one location.

Participating agencies included the Social Security System (SSS), Pag-IBIG Fund, PhilHealth, and the Philippine National Police for police clearance.

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers,” explained Adolf Hernandez of PhilHealth QC. “May hired on the spot ka na, at nandito na rin ang mga government agencies para sa requirements.”

SSS echoed this, emphasizing accessibility: “Importante na sumasali ang mga government agencies sa job fairs,” said Ava Michelle Estrella of SSS, “kasi on the spot, natutulungan namin ang applicants sa pagkuha ng requirements.”

Bringing opportunities closer, nationwide

Following the strong turnout at SM City North EDSA, SM Supermalls continues to bring job opportunities closer to Filipinos with a series of job fairs nationwide this March:

March 4 – SM Center Antipolo

March 6 – SM Mall of Asia

March 11 – SM City Davao

March 13 – SM City Trece Martires

March 20 – SM City North EDSA

March 25 – SM City Urdaneta Central

March 26 - SM City Tuguegarao

March 27 – SM City Trece Martires

March 27 – SM City Cauayan

Job seekers are encouraged to bring multiple copies of their resume, valid IDs, and other basic pre-employment requirements, and to arrive early to maximize interview opportunities. Admission to SM Job Fairs is free and open to the public, unless otherwise specified.

For updates on schedules and participating employers, applicants may visit SM Supermalls’ official social media pages or inquire at the customer service desk of participating malls.

Turning malls into platforms for opportunity

The continued success of the SM Job Fair highlights how the country’s most loved malls are evolving beyond retail becoming platforms that deliver real-world solutions for Filipinos.

By bringing together employers, job seekers, and government agencies in one accessible space, SM Supermalls continues to max out experiences—turning malls into hubs where careers begin, requirements are completed, and futures move forward.

At SM Supermalls, opportunities don’t just exist—they feel possible.

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We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

 

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it's a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are stanning hard.

Here at SM Supermalls, you don’t need to look any further. Everything—and we mean everything—that will get you hyped up for months is right here. From the hottest new finds across Luzon to everyday essentials that hit different, these stores have us hooked, and we just cannot get enough. As your most-loved mall, SM continues to be an icon worthy of all our attention.

All For Our Foodie Stans

Ah yes, food. Who isn’t a fan, right? From familiar dining destinations to new food hubs to explore, we are stanning hard!

● Pho Hoa

A fan of Vietnamese classics? The soon-to-open, first-in-Cavite Pho Hoa at the Upper Ground Level of SM City Bacoor serves soulful bowls of pho, alongside staple sides like spring rolls, vermicelli bowls, and flavorful rice plates. With meals that’ll remind you of your last trip to Vietnam, Pho Hoa is the perfect spot to savor the familiar flavors of the country.

 

● Frankie’s New York Buffalo Wings

For all our buffalo wings stans, the first-in-Bulacan Frankie’s New York Buffalo Wings at the West Wing of SM City Marilao brings its iconic variations to the table, with flavors ranging from classic buffalo to garlic parmesan and honey sriracha. Craving wings? This is your chance to dig in until you drop.

● Manam

And if you’re simply a fan of home, Manam in the Ground Level of SM City Marilao is your best pick! The first-in-Bulacan, Manam elevates Filipino comfort food with creative twists. Ever heard of their iconic Watermelon Beef Sinigang? Yep, that’s Manam for you!

 

All For Our Lifestyle & Fashion Stans

If she’s having it, we’re ALL having it. Trends let us feel part of a community where we truly belong. From accessories you can carry all day to lifestyle must-haves, we’re all about riding the hype.

● Aquaflask Designs

If you're a fan of carrying your personality with you, the first-in-Batangas AquaFlask Designs makes hydration look good with functional, sleek tumblers that you can customize—from colors and sizes to all the accessories you can pair them with. Opening soon at the Ground Level of SM City Batangas, AquaFlask Designs lets your personality shine through whether you're heading to the gym, to class, or just malling around SM.

 

● Sunnies Studios

Sunnies Studios continues to be a staple for eyewear and lifestyle essentials. Its newest store at the Ground Level of SM City San Pablo brings that signature cool directly to your everyday wardrobe and gets you looking like your idol. Known for trendy and timeless styles, Sunnies Studios offers a range of eyewear for all our accessories stans out there.

● The Loop

All for our tech-savvy stans, The Loop at Level 3 of SM Center Tuguegarao Downtown is your newest go-to spot for anything gadget and gadget accessories, bringing in products that are sure to empower you whether you're a student, a professional, or just vibin’ through life.

● Decathlon

For sport and adventure stans who love gearing up for every experience, the newest Decathlon at Level 3 of SM City Grand Central brings over 70 sports’ worth of equipment, apparel, and accessories into one space. From running shoes to yoga mats, hiking gear to swim essentials, Decathlon location makes it simple to shop everything you need to stay active and stylish.

All For Our Wellness Stan

Wellness first? Healthy fitness habits? We can’t help but stan those who take good care of themselves—and lowkey, we all aspire to be like them!

● Iremia Headspa

If wellness is your goal this year, Iremia Headspa at the 2nd Level of SM City Clark is where self-care becomes part of your everyday life. A first in SM, it offers structured head and scalp treatments focused on relaxation and reset. Wanna be your own #1 fan? This is the spot for anyone who’s ready to take their well-being seriously.

● Anytime Fitness

For fitness stans focused on building a healthier body, the new Anytime Fitness at the Lower Ground Floor of SM City Trece Martires brings the globally recognized 24/7 gym experience right into your routine. Equipped with machines and tools for every fitness goal, AF is where your fitness journey becomes more accessible and more fun to return to.

ICONIC—SM Supermalls stan here! From the best in fitness and wellness to dining concepts you’re sure to love, whatever you’re stanning in life, your most-loved SM Supermalls has got it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

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The Water Stewardship Journey Continues for SM Supermalls

For three decades, SM Prime Holdings Inc. (SM Prime) has steadfastly advanced responsible water stewardship for a more resilient water future through SM Supermalls, its operating arm.

SM Prime invested in its first Sewage Treatment Plant (STP) in the late 90’s with SM Southmall. STPs are essential for protecting public health and the environment, along with supporting community development. Since then, STPs have become a standard fixture in all 89 malls, reducing water waste and pollution, and safeguarding water resources.

SM Supermalls embeds water conservation practices across its operations. Recycled water is used in water closets for flushing, cleaning, and watering greens. Additionally, efficient low-flow fixtures and water-saving technologies prevent unnecessary consumption at scale.

"SM had always been conscious of its environmental impact on shared social good. Our water journey is rooted in our commitment to maximize what we borrow from the environment, creating resiliency for future generations,” said Liza B. Silerio, SM Supermalls Vice President and Head of Sustainability and Resilience.

 

Today, SM is evaluating centralized STPs that can serve multiple developments and allow for inter-building treatment systems, lowering operational costs, and enhancing process efficiency. "Part of our water resilience framework is building long-term capacity for water disruptions. Since the standardization of STPs across our malls, SM took it a step further and scaled its water sustainability efforts," said Silerio.

A first in the industry, SM City Baguio's Rainwater Treatment Facility has already processed almost 20,000 cubic meters of rainwater into potable water since it was launched, providing 30% of the mall’s total monthly clean water requirement since 2023. This translates to saving the equivalent of 12.7 million, 1.5-liter mineral water bottles or almost eight Olympic-sized swimming pools of freshwater from the grid.

Leveraging the mall’s nationwide reach, SM further campaigns sustainable water use through consistent awareness and engagement, SM creates public awareness and education campaigns through its Corporate Social Responsibility arm, SM Cares to activate future water stewards in the community.

 

This proactive and efficient approach resulted in SM malls receiving multiple industry distinctions such as the Bantayog ng Lawa Award from the Laguna Lake Development Authority (LLDA) and the first ever Gawad Taga-Ilog Award bestowed upon a private entity by the Department of Environment and Natural Resources (DENR).

"We’ve come a long way since the 90’s. It’s heartwarming to be recognized by our community and peers, but we continue to work harder for future generations because water is a universal human right. By implementing these sustainability measures, SM aims to move forward with greater purpose and greater possibilities," said Silerio.

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Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

 

SM Supermalls executives and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy; DTI Assistant Regional Director, Maridel Dengal; and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.

 

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. “Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

 

Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

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Your Hard Launch Worthy Drops At SM Supermalls In The Metro

 

The year is officially underway, and it’s looking good. 2026 is already taking shape through everyday moments, familiar routines, and plans that are finally happening.

This is no quiet reset or a low-key start, it’s a hard launch to show up, step out, and strut through the year with confidence.

Across your most loved SM Supermalls, new lifestyle and fashion spaces are opening with firsts and fresh concepts that can easily fit into your routine, giving you more places to go, more things to try, and more reasons to be out and about.

Time to show off our best selves with the year ahead! 

Your Upgrades That Don’t Go Unnoticed

These are the upgrades people notice without you having to point them out—how you smell, how your space feels, how put-together your everyday looks.

At Bath & Body Works at Level 2, City Center of SM North EDSA, everyday scents and self-care staples fit easily into your routine. Not to mention, the White Barn section adds home fragrances and candles that can set the mood and instantly make any room feel nicer. 

Moments You’ll Put Out There

Some moments are meant to be seen, not just saved.

At Beyond Studio, the first in SM at the Centralwalk Basement of SM City Fairview, everyday moments turn into something you can actually bring out and show. Forget just posting, here's three cheers to photos you can print, frame, and actually put out there. 

Activities You’ll Show Off

These aren’t one-time trial activities. These are the ones you'll actually keep coming back too, less about being performative and more about following through, because spoilers: you'll enjoy it 

Prime Golf

Show off your athletic side this 2026. At Prime Golf–the first premium golf simulator in SM at level 5 SM Podium, you can sharpen your swing on the simulator, aim for a hole-in-one, and indulge in premium dining. 

Lulou Wellness

For 2026 and beyond, it's time to prioritize your health. Work up a sweat and flaunt a fitter, better you at Lulou Wellness–the first in SM, now opened at the 4th Level of SM Podium, a space designed for adults who take their routines seriously. 

Happiness You’ll Put On Display

Sometimes the most practical things are the ones that keep you happy.

With the first POP MART in BGC at the 2nd Level of SM Aura, collecting is something you’ll proudly commit to, smiling over trinkets you pick, unbox, and keep out for display for everyone to see.

Hard launch complete. From here on out, it’s about stepping into what works for you and letting it be seen.

As new spaces continue to open across SM Supermalls, it stays part of everyday life where errands, plans, and in-between moments already happen. There is always something new to walk into, try out, and make part of your routine.

Follow @smsupermalls on social media or visit www.smsupermalls.com to see what’s new and what’s coming next. 

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Get Your 2026 Craving Non-Negotiables At SM Supermalls in the Metro

 

For the new year, let’s raise the standards.

This is the year you stop making compromises when it comes to your cravings. No rushed decisions. No “this is good enough.” And more importantly, no more meals that feel like an afterthought.

SM Supermalls is starting the year by bringing in new dining spots that can transport you to a new era full of fresher concepts, bolder flavors, and better choices. Proving time and time again why it deserves to be your most beloved mall with spots that raise expectations, break routines, and make eating out feel fun again.

So before your calendar fills up with plan after plan, consider this your ultimate craving promise: to never negotiate when it comes to where and how you eat. Because if there’s one thing we’re not bringing into the year, it’s settling. 

NON-NEGOTIABLE 1: Snacks Shouldn't Feel Like A Placeholder

Snacking isn’t something you do just to get by–it’s something you do because you actually want to eat. This year, snacks have to show up with flavor, personality, and zero shortcuts. Whether it’s something cheesy, crispy, or straight-up addictive, quick bites should still feel worth the stop. 

Pizza Planet

Prepare to blast off into a galaxy of flavors at Pizza Planet, located at the Annex, Upper Ground Level of SM North EDSA. When the craving hits, cheesy and gooey is the only right answer–and this fun, playful spot delivers every time. It’s your sure fix for comfort food done right, serving an out-of-this-world experience for kids, kids at heart, and anyone who takes their pizza seriously.

Shihlin Taiwan Street Snacks 

From Taiwan’s streets straight to your plate–Shihlin Taiwan Street Snacks at the Foodcourt, SM City Fairview serves crispy, juicy hits you won’t want to miss. XXL Chicken, Handmade Oyster Mee Sua, and all the bold flavors. 

NON-NEGOTIABLE 2: All-in Should Mean Actually Going ALL In

All-you-can-eat only works when it actually delivers. No half-hearted spreads. No playing it safe. This year, if you’re committing to unlimited, it has to feel generous, intentional, and satisfying from the first plate to the last. 

King’s Feast Luxury Buffet by Buffet 101

Feast like royalty at King’s Feast Luxury Buffet by Buffet 101, soon to open at the 5th Level of The Block at SM North EDSA. This luxurious all-you-can-eat experience features mouthwatering local and international flavors that never skimp on quality or taste, promising a truly decadent dining adventure fit for kings and queens. 

Mo-Mo Paradise

Say “more, more!” to good food at Mo-Mo Paradise–the first in PH at the Level 3, Mega Fashion Hall of SM Megamall. When the plan is unlimited hot pot, this is the place you go straight to. Slow-simmered shabu-shabu and sukiyaki set the standard for sharing, slurping, and lingering over a proper meal. 

NON-NEGOTIABLE 3: Bold Flavors Are Not Optional

This is the year we stop dialing it down. Big flavors, strong profiles, and dishes that don’t hold back—because great meals should leave an impression. If you’re craving something with heat, depth, or attitude, subtle isn’t part of the plan. 

Siklab+

For local flavors with a twist you won’t want to miss, head on over to Siklab+ at the ground level of S Maison. This is the kind of place that resets your expectations, where Paboritong Pork Sisig, Kuhol ni Tanggol, and Kalamay sa Latik become the benchmark you compare everything else to. 

Thaiwadee

When the craving is Thai, you don’t experiment... you go straight to Thaiwadee, soon opening at the Foodcourt of SM Southmall. Their Pad Thai and Tom Yum Goong stay true to that mix of heat, tang, depth, and all that you’re looking for when you’re not in the mood to compromise. 

Royal Indian Curry House Bistro

Satisfy your curry cravings at Royal Indian Curry House Bistro soon to open on the 5th Level of The Block at SM North EDSA. When you’re in the mood for Indian food, bold flavor and real spice aren’t optional—and this is where you go for it. From their rich Murgh Makhani to their fragrant Hyderabadi Biryani, every dish hits exactly the way it should. 

NON-NEGOTIABLE 4: Eating Healthy Should Never Be Boring

Healthy doesn’t mean boring, and it definitely shouldn’t feel like a compromise. With the first Salady in PH at the Level 5 of the Fashion Hall in SM Megamall, choosing lighter meals no longer feels like you’re missing out. 

NON-NEGOTIABLE 5: Coffee Stops Should Actually Feel Like A Pause Worth Taking

Coffee isn’t just about the drink, it’s about slowing down, sitting longer than planned, and pairing it with something you’ll still think about later. Cafe Kulture brings that energy to the Level 3, South MOA Sky of SM Mall of Asia, turning coffee and pastries into a moment, not just a routine.

The standards are set, so let your cravings do the rest.

You don’t need a plan for this part, you’ll know when you’re hungry. And when your craving finally calls, your favorite SM Supermalls has already answered with more new spaces, new names, and better food options than ever.

No overthinking, no settling. Just choosing what feels right in the moment, and knowing there’s always something new waiting the next time you come back.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates 

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