BEST NEW FIRSTS IN METRO MANILA: Flavors You’ll Come Back For

 

Great meals don’t just fill you up—they keep you coming back for more.

This season, SM Supermalls invites you to discover a bold new era full of evolving finds with a delicious lineup of food destinations made to spark cravings and create lasting favorites. From Japan’s rich culinary traditions to the artistry of coffee and chocolate, each first is thoughtfully made to raise the bar for flavor and bring fresh dining experiences to every table.

And as we continue to serve these dishes out hot, one thing remains constant: at SM Supermalls, we’re always growing and evolving with you to truly show that we’ve got it all for you. 

A Journey Through Japan
Nothing compares to the depth and comfort of authentic Japanese flavors. These handpicked spots serve everything from rich, hearty ramen to delicate, traditional sweets—each one made to bring a true taste of Japan to the Metro.

Ramen Nagi - Craving comfort in a bowl? Ramen Nagi at the Ground Level, South Wing of SM Mall of Asia serves up rich, soul-warming ramen that’s as bold as it is satisfying. From creamy tonkotsu broth to perfectly chewy noodles and your choice of toppings, every bowl is made to hit just the right spot. Whether you’re a spice chaser or a flavor purist, this is your go-to for ramen that delivers on every slurp.

Warabimochi - Soft, silky, and oh-so-satisfying—Warabimochi is now here at the Lower Ground Level of SM Aura to give dessert a whole new texture. This Japanese favorite melts in your mouth with every bite, whether dusted in nutty kinako or topped with a luscious syrup. Light enough for an afternoon treat yet special enough to end a meal, it’s the kind of sweetness you’ll want to linger over.

Poured to Perfection
From the roast to the steep, every step is done with care. These coffee and tea destinations serve up expertly crafted cups that balance flavor, aroma, and artistry—perfect for slow mornings, midday pick-me-ups, and everything in between.

CHAGEE – Cool, creamy, and brewed just right—CHAGEE makes its Philippine debut by bringing a new kind of tea experience to SM City North EDSA at the 2nd Level, City Center. Every cup is steeped to perfection for flavor that hits just right. Whether you're in need for a little escape or chilling with friends, it’s tea time with a little extra kick of fun.

Kenangan Coffee - Bold flavors, smooth pours, and the best Indonesian vibe—Kenangan Coffee is now brewing at SM Megamall. Known for its signature lattes and creative blends, every cup is made to keep your coffee moments anything but ordinary. Whether you’re grabbing a quick pick-me-up or savoring it slowly, this is coffee that will stay with you long after the last drop.

H Proper Coffee Roasters - Turn your coffee runs into something worth looking forward to at SM Podium. H Proper Coffee Roasters is here to brew up rich aromas with just-right caffeine kick that can turn your ordinary day into a great one.

The Art of Indulgence
Some chocolates are so good they become an experience all on their own—and that’s exactly what you get with Läderach. Switzerland’s world-famous chocolatier has finally arrived at SM Mall of Asia, marking its first store in the Philippines. Known for its silky pralines, crisp nut-studded slabs, and decadent truffles, each bite strikes the perfect balance of rich and refined. Whether you’re into bold, dark notes or creamy, melt-in-your-mouth goodness, this is Swiss chocolate done right. One visit and you’ll know—this is the gold standard of indulgence.

Brunch O’Clock
Who says brunch is only for weekends? With the first Brunch Bureau in SM now open at the 2nd Level of S Maison, we’ve made it easier to turn any time of day into an excuse for pancakes at 3 PM. From perfectly brewed coffee to savory plates that hit just the right spot, it’s your moment to slow down and enjoy a little extra me-time. No rush, no rules—just brunch done your way.

How far will your cravings take you? From rich, savory staples to next-level sweets, Metro Manila’s newest dining spots are here to tempt, surprise, and satisfy. These aren’t just meals—they’re flavor moments you’ll want to come back to. All thoughtfully picked to turn your everyday cravings into something worth obsessing over here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

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SM Prime: Smarter Water Management for a Resilient Future

 Water is a limited resource, and many Philippine cities face pressure on their supply due to rapid urbanization and climate change. SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, prioritizes water efficiency as a core operational strategy to pave the way for a water-resilient future. 

One of the world’s largest shopping malls, the SM Mall of Asia remains a sustainable marvel thanks to its water-saving solutions.

The result is a portfolio-wide water intensity of 0.44 m³/m²/year, already surpassing water efficiency standards of some of the leading global benchmarks.

For SM Supermalls, every chance to collect and conserve water is explored. Simple low-flow fixtures and the adoption of water-saving technologies prevent unnecessary consumption at scale. Recycling air conditioning condensate and processed water minimizes dependence on fresh water, and innovative approaches that capture portions of floodwater for non-potable use support sustainable water management. 
Managing water through innovation. SM City Laoag achieves everyday water responsible practices by recycling non-potable water for landscaping and garden irrigation, cleaning, air conditioning systems, and toilet-flushing.

This efficiency means that for every square meter of mall space, SM Supermalls' water use translates into millions of liters saved annually.

Beyond equipment and systems upgrades, culturally integrating sustainability values is part of the solution. Water education campaigns for tenant-partners, employees, and mallgoers promote the wider sustainability campaign of the SM Green Movement. 

SM Supermalls was ahead of the Clean Water Act in 2004. SM City North Edsa lessens its dependence on freshwater sources for non-potable uses, optimizing resource efficiency and reducing environmental impact. The mall’s Sky Garden’s 400-meter green roof development is a green space in the dense urban jungle.

Creating a sustainable mall experience like no other, SM Supermalls believes that investing in efficient and scalable water management systems also means bringing everyone together to ensure water for tomorrow.

“Our mall water management systems are already at par with some of the best in the world. We do this because we understand that every liter saved eases the pressure on local water resources and secures our operations for the long term,” said SM Supermalls President Steven Tan. 

Water efficiency is nationwide for SM Supermalls. SM Seaside Cebu, the fourth-largest mall in the Philippines, uses recycled water for toilets, cleaning, and landscaping needs

Every drop makes a difference, and conserving the planet’s valuable resources is communicated through SM Cares’ large and unique community platform, whether in the malls or on social media. The interactive and visually rich content is especially appealing for the younger, digitally active millennial and Gen Z workforce. 

 “Our work in the malls is to make sure that we give you the best experience without compromising the needs of tomorrow, but of course, we cannot do it alone. When we combine all our actions as a community, no matter how big or small these are, we can all enjoy a water-resilient future,” said Tan. 

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SM Supermalls Celebrates DOLE’s 92nd Anniversary and Marks 30,000th Hired-On-The-Spot Milestone

 

SM Supermalls and DOLE marked a major milestone as the SM–DOLE Job Fair program celebrated its 30,000th hired-on-the-spot at SM City Tuguegarao, symbolizing thousands of lives changed through accessible employment opportunities and meaningful partnerships with industry employers

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SM Prime Launches Manual for a Waste-Free Future

Manila. The SM Prime Holdings, Inc. (SM Prime) campaign for a Waste-Free Future and its Recyclable, Disposable, Compostable, or RDC model aims to make segregation simple, easy, and actionable.

In the recent Sustainability Expo (SUSTEX 2025), SM Prime launched the SM Waste Free Future Manual – a playbook that encourages individuals and communities to learn about RDC and building better segregation habits.

Small steps, big impact

In the Philippines, the country generates up to 61,000 tons of waste daily and an annual 2.7 million tons of plastic waste. A figure that will rise with urbanization and poor waste disposal practices.

Inspired by the SM Green Movement’s strong call to action to make sustainability part of everyday life, SM Waste Free Future invites everyone to become part of the solution.

The three categories, RDC, make sorting waste an empowering exercise by focusing on the word “able” meaning having the power, skill, or the opportunity “to do”. The manual’s easy, practical, and inspiring read hopes to encourage readers to do just that –championing segregation systems and proper waste disposal.

Photo caption: Limited number of copies have been printed in support of SM Prime’s sustainability efforts. A digital copy of the manual will be made available for download.

It also features innovative reuse programs of SM Prime’s business units that keep materials in circulation and out of landfills. When done at scale, each contribution can inspire others to follow, creating a ripple effect.

Learn, practice, champion

Done with great reflection during its incubation stages, SM Waste Free Future presented a rethink of waste segregation habits and systems built over time.

“We have to be open to new ways of doing things and of putting into action every little step that’s crucial for advancing waste management solutions,” said SM Engineering Design and Development President Hans “Chico” Sy, during the 2024 World Environment Day program launch.

Today, the campaign is deeply encouraged by institutions and agencies that strongly advocate developmental goals.

In his message of support, Dr. Selva Ramachandran, Resident Representative of the United Nations Development Programme (UNDP), lauded the RDC bin labeling system. “Proper waste segregation is an entry point toward a circular economy – one that goes beyond waste management to design out waste, keep materials in circulation, and regenerate natural systems.”

Photo caption: Together for a waste-free future, SM Prime sustainability champions at the Ignite Stage during SUSTEX 2025.

All together now

Together, we are stronger than we realize. “This project is not specific to one organization, but one that belongs to an entire society. We welcome everyone to practice this in their everyday lives,” Sy said.

To solve a mounting problem requires all hands on deck. SM Prime firmly believes that together, we can create a sustainable, waste-free future.

“A waste-free future requires shared action from government, business, and communities. May this manual be a catalyst for deeper collaboration, innovation, and circular solutions that support national priorities and the global Sustainable Development Agenda – building systems across sectors that prevent waste, recover valuable resources, and protect our environment for generations to come,” said Dr. Ramachandran.

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SM Supermalls and PNP Anti-Cybercrime Group Join Forces to Promote Public Awareness on Cybersecurity

Strengthening Cybersecurity Awareness The partnership between SM Supermalls and the PNP-ACG highlights their shared mission to raise public awareness on cybercrime prevention. L-R: Karen C. Zabaljauregui, Senior Assistant Vice President for SM Lifestyle, Inc., Engr. Junias M. Eusebio, Operations Vice President for SM Supermalls, PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, PBGen. Bernard R. Yang, PNP Acting Director for Anti-Cybercrime Group.

SM Supermalls and the Philippine National Police (PNP) Anti-Cybercrime Group (ACG) have formalized their partnership through a Memorandum of Agreement (MOA) signing held today at the SM Supermalls Headquarters Boardroom in MOA Square, Pasay City. The partnership highlights SM Supermalls’ commitment to championing public safety and security by supporting the PNP-ACG’s efforts to raise awareness on cybercrime prevention. Under the agreement, SM Supermalls and SM Cinemas will provide free airtime for the PNP’s educational and awareness campaigns, playing their video advertisements across Cinema and LED screens in malls nationwide. These campaigns are designed to inform the public about the risks of cybercrime, promote responsible digital practices, and encourage proactive community involvement in ensuring online safety.

Cinema Screens for Cyber Safety
Attendees watch as the PNP-ACG unveils its new video, set to be aired across SM Cinema screens nationwide. The campaign seeks to educate millions of mallgoers on the risks of cybercrime, promote responsible digital practices, and inspire proactive online safety.

The PNP-ACG, the national law enforcement unit mandated to prevent and combat cybercrime, emphasized the importance of public engagement in maintaining peace, order, and security in both digital and physical spaces. The MOA signing marks a strengthened collaboration between government and the private sector to safeguard Filipinos against online threats.

 

Championing Cyber Safety | PBGen. Matthew P. Baccay, PNP Acting Director for Investigation and Detention Management, delivers his message of support for the nationwide advocacy campaign against cybercrime, reinforcing the call for safer and more responsible digital communities.

Sealed with a Signature | PBGen. Bernard R. Yang, Philippine National Police Acting Director for Anti-Cybercrime Group (PNP-ACG) formalize their partnership through a Memorandum of Agreement signing at the SM Supermalls Headquarters Boardroom, MOA Square, Pasay City.

Safety Beyond Shopping | Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls, affirms the company’s commitment to providing safe spaces both offline and online during the MOA signing with the PNP-ACG.

“SM Supermalls is more than just a hub for shopping, leisure, and community gatherings. We are also a partner in ensuring the safety and well-being of millions of Filipinos who visit our malls and live their lives online. This partnership with the PNP-ACG is an extension of our mission to provide a secure environment both offline and online,” said Engr. Junias M. Eusebio, Vice President for Operations of SM Supermalls.

A United Front Against Cybercrime | SM Supermalls executives and PNP-ACG officials come together to champion online safety through nationwide awareness campaigns.

This initiative forms part of SM’s broader advocacies in supporting government services, protecting public welfare, and building a safer and more informed community.

About SM Supermalls Government Services

Celebrating 40 Super Years of Evolving with You, SM Supermalls marks a new era of strengthening its commitment to public service by building on its greatest asset: its connection with the Filipino people. Through the Government Service Express (GSE), SM brings essential government services closer to communities by hosting key agencies in one-stop hubs across select malls nationwide. From ID applications and business registrations to permits and renewals, SM redefines the public service experience—making it safer, more convenient, and more inclusive. By building strong partnerships with government institutions, SM grows its social capital and empowers every Juan to access the services they need with dignity and ease.

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Taste the thrill at SM Supermalls’ Food Fest this September

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM Supermalls turns up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM definitely serves up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

 Avail of Gyukatsu Kyoto Katsugyu’s promo at SM Mall of Asia and SM City North EDSA! Customers will receive one (1) free Menchi Katsu for every two (2) orders of Gyukatsu Zen until September 30,2025 from Monday to Thursday

Ikinari Steak is treating their MOA Square customers to one (1) free Coffee Jelly for every order of premium steak (tenderloin, wagyu, ribeye, striploin) until September 30, 2025. 

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here!

 

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

 

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

 

Do not miss the biggest food celebration of the year!

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So mark your calendars, bring your loved ones (and pets!), and join us at SM Supermalls from September 1 to 30 for a food celebration like no other!

Visit www.smsupermalls.com or follow @SMSupermalls on social media to know more and stay updated.

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SM Supermalls and CSC Celebrate 125 Years of Philippine Civil Service with Job Fairs that Champion Public Service Careers

SM Supermalls, in partnership with the Civil Service Commission (CSC), continues to champion employment opportunities for Filipinos as it rolls out a series of Job Fairs nationwide this September.

“I am happy that they came up with a job fair for government agencies. Many still want to serve and work for our government,” said Ken Gonzaga, who applied for several positions during the Job Fair event held at SM North EDSA.

The initiative forms part of the 125th Philippine Civil Service Anniversary (PCSA), which highlights the enduring legacy of public service every September. Job seekers will gain access to job opportunities in national government agencies, local government units, government-owned and controlled corporations, and state universities and colleges. These job fairs offer job seekers the unique opportunity to find their purpose in public service.

Opening the doors to public service | The Civil Service Commission (CSC) together with SM Supermalls officially opened the Civil Service Anniversary Job Fair at SM City North EDSA in celebration of CSC’s 125th year.

 

Partners in nation-building | Representatives from CSC and SM Supermalls join forces to bring government sector job opportunities closer to Filipinos. This reaffirms their commitment to empower Filipinos with sustainable careers during the CSC’s 125th Anniversary.

Beyond Employment: Building a Nation of Servants

These job fairs go beyond recruitment. They highlight the critical role of civil service in nation-building, inspiring Filipinos to pursue careers that directly impact communities and transform lives.

Accessible and inclusive | Jobseekers of all ages line up for opportunities at the Job Fair of the Civil Service Commission in partnership with SM Supermalls at SM North EDSA.

SM Supermalls President Steven Tan emphasized the importance of the collaboration: “SM is honored to celebrate 125 years of Philippine Civil Service by opening our malls as venues where Filipinos can discover not just jobs, but meaningful careers in public service. By working hand-in-hand with CSC and our government partners, we continue to support an empowered citizenry and sustainable nation-building.”

A Legacy of Service, A Future of Opportunities

The Civil Service Anniversary Job Fairs reaffirmed SM Supermalls’ role as a trusted partner of the government—helping agencies source their talents, empowering jobseekers to find stable and impactful careers, and bringing essential services closer to communities.

For many participants, these job fairs also meant finding purpose in serving the nation. Joanne Moriel, a fresh graduate has her eye on government employment: “Especially with what’s happening now in the country, I want to be part of the public sector to be able to help make a difference.”

 

As part of the exclusive celebration of the 125th Philippine Civil Service Anniversary, SM Supermalls mounted a series of job fairs nationwide in partnership with the Civil Service Commission. These were held on September 3 at SM City Tuguegarao, September 3–4 at SM CDO Downtown Premier and SM City Butuan, September 4 at SM City North EDSA, September 4–5 at SM City Iloilo, and September 5 at SM City Legazpi. The celebration continues with the final leg happening on September 9 at SM City Baguio.

“Our partnership with SM Supermalls make it easier for Filipinos to explore careers in public service—opportunities that go beyond personal growth and contribute to the progress of our communities and the nation, the place is well-organized, convenient and very accessible for jobseekers” said Mary Grace Dugay, Director III, Civil Service Commission.

Public service careers within reach | Applicants are briefed about available government positions, highlighting the role of public service in building stronger communities.

Through its #SMJobFair campaign, SM Supermalls remains committed to making opportunities in both the private and public sector accessible, convenient, and inclusive—transforming malls into gateways where ordinary Filipinos can build extraordinary futures.

About SM Supermalls Job Fairs

Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience through sustainability, innovation, and inclusivity. Through accessible job fairs across its malls, SM bridges job seekers with employers, creates livelihood opportunities, and empowers Filipinos—driving inclusive economic growth and workforce development nationwide.

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